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"When one person photographs another, they share a bond that has been long lost in human interaction. Whether the culprit of the snap is a lover or stranger, for a brief instance your focus is on each other -- at times you gaze into other's eyes for seconds, even minutes on end. And although a camera may serve to masquerade what would otherwise be naked concentration on the other, what perhaps compensates for this is the final result, a permanent imprint of the moment. Taking 'JJ,' I simply flipped one on its head to face each other.
- Adriel Luis, designer of logo